Boring? Think Again.
For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the benefits that financial planning offers for individuals and entire companies. The program included category-leading financial wellness seminars with personal finance “rockstars” and a groundbreaking HR study on the impact of poor financial literacy on workplace productivity.
Target Takes SXSW
With brand activation partner BMF media, we helped Fast Company charge up its SXSW presence and the launch of its breakthrough Retail Accelerator with retail giant and advertiser Target. We worked to gain media and tech influencer attention for the Target-sponsored “Fast Company Grill” and developer contest, aimed at promoting Target’s long-range plan to recruit and work with more developers and startups.
Making Life A Little Sweeter
From the iconic fruit bouquets to its delicious dipped fruit, Edible Arrangements has set a new standard for those who are truly “gifted” at offering fresh, creative, and delectable gifts for others.
We’ve helped Edible Arrangements tell the extraordinary success story of its founder Tariq Farid in the business and trade press, while spreading the word in consumer media and through the blogosphere about new offerings, occasions, and reasons to choose fresh fruit.
We’re Doing it for AC!
The Atlantic City Alliance has launched a $20 million tourism campaign, “Do Anything, Do Everything, Do AC” to reposition the destination’s offerings and boost visitation. The Crenshaw team’s mission is to help change dated perceptions about Atlantic City and raise awareness of its attractions through media fam trips, feature placement, and press events. When the popular reality show “The Bachelorette” featured a destination date in AC, we jumped on the opportunity to amplify the message with a viewing party for media and fans at the trendy TOY nightspot in Manhattan’s meatpacking district. It was a fun date and the beginning of a passionate affair for media and bloggers.
Tapping A “New” General Market
Richelieu Dennis started selling shea butter creams from a street cart in Harlem in the 90s after civil war in his native Liberia prevented him from returning home. Today, Shea Moisture products are in Target, Walgreens, and Wal-Mart. What was once “multicultural” is now mainstream, and a new marketplace has come of age. Our program is designed to help convey Sundial’s success offering culturally authentic products and owning this emerging market of multiethnic shoppers.
Answering the Call To Recycle
Since 1996, Call2Recycle has diverted 70 million pounds of batteries from the waste stream through its network of 30,000 battery and product collection sites, including participating retailers like Staples, RadioShack, Home Depot, and Best Buy. It has also served as a voice for eco-safe reclamation of recyclable materials and green business practices. The Crenshaw PR team has promoted Call2Recycle’s consumer call-to-action to recycle rechargeables and create new legislation to promote battery recycling by businesses, municipalities, and partners.
Connecting with Customers
Another example of our success in retail and technology PR is recent work for Verizon Wireless. Our media relations and social media initiatives are as diverse as Verizon’s multicultural customer base. Successful initiatives include the unveiling of Viva Movil, Verizon’s teaming with Latina superstar Jennifer Lopez; the smash launch of Samsung’s Galaxy S4; and ongoing support of Hopeline, Verizon’s campaign against domestic and dating violence.
We have hosted events and product reviews featuring hot new devices, like a series of tech MeetUps in partnership with Mashable, a “bumpathon” networking event to herald new, blazingly fast 4G devices, and Twitter parties to bring together top social media influencers and bloggers.
Setting the Standard for Audience Measurement
Kantar Media, a global leader in audience and advertising measurement worldwide, helps clients optimize their audience and brand connections and gain new insights through its advanced measurement technology. We work on Kantar Media’s behalf to raise its profile and highlight its unique offering and thought capital for clients that include decision-makers at TV networks, ad agencies, advertisers, cable operators, and media organizations.
Making Print Interactive
In 2013, we led a highly successful launch for Netpage, the app for print. With Netpage, readers can clip, save and share content from a magazine or other paper-based publication. For publishers, it delivers interactivity to catalogs, newspapers, ads, or even product packaging. Esquire’s use of Netpage generated enormous buzz, but it’s only the beginning.
When High-Tech Is High-Style
For over a decade, we supported several product lines for Sharp Electronics, including the AQUOS flat-panel LCD television launch. A core technology PR program that focused on generating positive media reviews was complemented by a lifestyle outreach that successfully positioned AQUOS as a high-tech, high-style product and differentiated it from the competition. We also took advantage of trial products and content partnerships to position Sharp as a key display technology player and promote a message of design and technology innovation to key press, bloggers and influencers. Some of our biggest successes came in placing news of AQUOS products in high-profile media like “Saturday Night Live” and “Jimmy Kimmel Live” for maximum brand buzz.