Crenshaw Communications, ImPRessions, public relations • February 19, 2015
Can PR Scale?
There’s an interesting question buried in Tom Foremski’s recent broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s […]
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Crenshaw Communications, ImPRessions, public relations • February 17, 2015
6 Things Great PR Campaigns Have In Common
When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But […]
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branding, Crenshaw Communications, ImPRessions, public relations • February 10, 2015
Five Brand "Disasters" That Built Positive PR
In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg. The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]
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Crenshaw Communications, ImPRessions, public relations • February 2, 2015
5 B2C Tips To Add Life To A B2B PR Program
B2B PR doesn’t have to be boring. But business-to-business content and PR programs, particularly those that promote a technology product or service, do have that reputation. And while it’s true that the B2B sales process is usually longer, more complex, and more highly targeted than on the consumer side, the PR need not be bland. […]
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Crenshaw Communications, ImPRessions, public relations • January 27, 2015
What PR People Know About Content Marketing
From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth […]
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