communications, Crenshaw Communications, ImPRessions • October 24, 2014
Why PR Should Rethink Social Influence
What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about […]
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Crenshaw Communications, ImPRessions • October 20, 2014
PR Learnings From The Ebola Crisis
The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, aid organizations, and governments. Much of the blame for the sensationalized coverage in this country goes to national media outlets who fanned the flames of […]
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Crenshaw Communications, ImPRessions • October 15, 2014
What Apple Knows About Great Tech PR
As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and […]
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advertising, Crenshaw Communications, ImPRessions, public relations • October 7, 2014
What PR People Should Know About Advertising Week
Despite the ad-tech buzzwords and marathon-like scheduling, Advertising Week is an upbeat and insightful event for PR professionals. Yes, the jargon is a killer – and in the manner of German compound words, it’s all starting to combine, as in “programmatic premium direct” and “mobile native.” But what can PR professionals learn from the weeklong […]
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Crenshaw Communications, ImPRessions • October 2, 2014
Top Five PR Mistakes To Avoid
This is not about PR or reputation catastrophes, like the NFL’s fumbled response to its domestic violence problem, or even Mike Tyson’s recent profanity-laced on-air meltdown. Maybe they don’t grab headlines, but the everyday PR misses are far more likely to result in underperforming campaigns or even the occasional publicity backfire. I’m talking about a […]
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