Crenshaw Communications, ImPRessions, public relations, technology • September 25, 2014
Keeping The Technology In Tech (Or Any Other) PR
“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering. […]
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communications, Crenshaw Communications, crisis management, ImPRessions, public relations • September 22, 2014
The NFL’s Black Eye Offers Lesson In Crisis PR
For the NFL, the (reputation) hits just keep on coming. Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the […]
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ImPRessions • September 15, 2014
Is "Big Data" In PR's DNA?
“Back then, I was a geek. Now all of a sudden I have a sexy job.” – Claudia Perlich, Chief Data Scientist at Dstillery and panelist at the upcoming Council of PR Firms Critical Issues Forum The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing, […]
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communications, Crenshaw Communications, ImPRessions, public relations • September 8, 2014
Exposing Apple's PR "Secrets": One PR Person's View
“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal […]
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Crenshaw Communications, ImPRessions, public relations • September 1, 2014
7 Common PR Storytelling Sins
Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs […]
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