Crenshaw Communications, ImPRessions • February 22, 2022
Can PR Agencies Protect Their Ideas?
“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the […]
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Crenshaw Communications, crisis management, ImPRessions • January 24, 2022
A PR Storm Brews For Edelman
The PR industry has spent decades proving that PR really works. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of PR and the value of its outcomes. Climate-change politics and PR That’s why it strikes me as ironic that some […]
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crisis management, ImPRessions, public relations • January 6, 2022
The PR Winners And Losers Of 2021
It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners Britney Spears […]
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ImPRessions, public relations • December 23, 2021
6 Trends That Will Affect PR In 2022
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. These are the […]
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Crenshaw Communications, ImPRessions • November 19, 2021
7 Signs You’re Not Ready For A PR Agency
Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for […]
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