10 Traits of Successful PR Teams
As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only […]
Read MoreImproving PR Content Strategies
“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Bringing […]
Read More5 PR-Friendly Brands For 2018
Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, as well as fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and […]
Read MoreChris Harihar Named Partner at Crenshaw Communications
NEW YORK, NY (September 19, 2017) – Crenshaw Communications Inc., a public relations and content agency serving consumer and technology clients all over the globe, has named Chris Harihar, Technology Practice Director, as company partner. Harihar joined Crenshaw in 2012 as Account Supervisor. He manages a diverse group of accounts ranging from startups to established […]
Read MorePR Goal-Setting For 2018
Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a […]
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