Crenshaw Communications, PR Fish Bowl, public relations • September 26, 2017
PR Rules To Break For Killer Media Relations
The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations Always offer an exclusive While […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 22, 2017
PR’s Top Tech Tools
Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance Nearly anyone in PR can […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 19, 2017
PR Tips For Successful Media Training
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new PR media training tips to incorporate […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2017
Must-Read Books For PR Professionals
One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! We’re talking about long-form thought pieces, well-written blogs posts, and newsletters designed for particular verticals. We’re also talking about books. According to the Pew Research Center, […]
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Crenshaw Communications, media relations, public relations • September 12, 2017
5 Brilliant PR Stunts And Why They Worked
Every so often a public relations team comes up with a PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. […]
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