Our Work
Consumer and Lifestyle, Retail Technology
Starbucks
Shaking It Up for Starbucks For eight years we crafted creative product PR launches offering visual and newsworthy twists, like tying products to popular trends or occasions. To kick off a new line of Starbucks summer drinks, we created a “summer samba craze” featuring colorful dancers, sand sculptures, and refreshing samples of the new beverages. In […]
Learn More
Consumer and Lifestyle, Retail Technology
Quiznos
Launch The Torpedoes! To launch Quiznos’ Toasty Torpedo sandwich, we offered writers and social influencers a taste of its saucy TV ad campaign, generating over 900,000 views and hundreds of comments. We then served up a media relations program highlighting its product and pricing strategy in the “food fight” with larger QSR competitors. It was […]
Learn More
Consumer and Lifestyle, Technology Products and Services
GameStop
Getting Everyone in the Game We helped position GameStop as THE experts on the cultural phenomenon that is gaming, targeting not only Millennials and teens but women and 35+ gamers. For key launches, we set up “midnight madness” promotions with A-list celebrities or, for Guitar Hero World Tour, rock’n’roll favorites. Attendees showed their chops with […]
Learn More
Writing The Book on Thought Leadership
Books and Brand Marketing Business book publication and marketing is a highly specialized activity that builds enormous brand value for authors and businesses. A book can be a strong marketing and publicity tool, provoking conversations and credibility for an author’s brand with media clients and prospects. We’ve handled every aspect of the creation of over […]
Learn More