Crenshaw Communications, ImPRessions, public relations, technology • March 4, 2021
Another Reason Tech Startups Need PR
For a new technology business, the decision to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies. He figures […]
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Crenshaw Communications, crisis management, ImPRessions • February 22, 2021
Post-Trump, Can We Bring Back The Apology?
When he caught heat for escaping the frigid Texas weather for a few days of R&R in Cancun, Senator Ted Cruz fell back on family excuses. He was just trying to be a good dad, he explained. He was dropping off the kids at the resort, implying that he never intended to stay. Allies jumped […]
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ImPRessions, marketing, public relations • February 1, 2021
7 Occasions When PR And Marketing Must Work Together
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment. Marketing […]
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Crenshaw Communications, ImPRessions, public relations, reputation • January 11, 2021
Big Business Must Help Us Unify
Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days. We’ve seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. I’ve long thought that this perfect storm of disunity […]
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Crenshaw Communications, ImPRessions, public relations, reputation • December 23, 2020
PR Hits And Misses Of 2020
It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic […]
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