Crenshaw Communications, ImPRessions • November 8, 2023
Sam Bankman Fried, FTX, And The Limits Of PR
Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried […]
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Crenshaw Communications, ImPRessions, public relations • October 23, 2023
Crenshaw Communications Joins Digital Marketing Agency Mod Op
“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising […]
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ImPRessions • September 25, 2023
How To Master The Public Apology: PR Tips
It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to […]
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Crenshaw Communications, ImPRessions, public relations • August 23, 2023
How To Tap The PR Power Of Employer Branding
As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]
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Crenshaw Communications, ImPRessions, Uncategorized • July 24, 2023
Winging It: Twitter Rebrands To “X” And No One Knows Why
Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other […]
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