Crenshaw Communications, ImPRessions • January 11, 2023
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]
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Crenshaw Communications, ImPRessions • January 11, 2023
How PR Teams Can Use ChatGPT (Generated By ChatGPT)
The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can […]
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Crenshaw Communications, ImPRessions, public relations • December 1, 2022
Press Release Quotes Don’t Have To Be Bad: A PR View
A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]
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ImPRessions • October 31, 2022
The Best PR Agency Horror Stories
Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency […]
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Crenshaw Communications, ImPRessions, public relations • October 4, 2022
How To Spot The Story: A PR Primer
In public relations, our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may […]
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