Crenshaw Communications, PR Fish Bowl, public relations • July 21, 2017
5 Ways To Create Powerful PR Content
In public relations we’re always looking for ways to help produce quality content for clients as well as our own brand. And there are useful tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, […]
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Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2017
How To Make Surveys Work For PR
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? After all, if the questions are too obvious, it’s likely to be boring, but if the outcomes are unpredictable, could it backfire? Like any PR vehicle designed to generate positive press response, the success of […]
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Crenshaw Communications, PR Fish Bowl • July 10, 2017
Smart PR: 6 Stories NOT To Pitch Media
In public relations, it’s not always obvious what is and isn’t a story. It’s an important skill to differentiate between story ideas and angles that will make news and those that will make it into the email trash folder. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” […]
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Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2017
PR Looks At Top Brand Stories
In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Take some tips from some stellar standouts and to further improve […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 5, 2017
In PR, It’s All About The Optics
In public relations, we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for […]
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