Crenshaw Communications, PR Fish Bowl, public relations • February 2, 2016
PR Predictions For This Year’s Super Bowl Matchup
This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning, […]
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Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • January 28, 2016
A Journalist’s POV: 3 Questions From A PR Team
Like many in the PR world, I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Podcasts can spark ideas that are just irresistible to the PR […]
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Crenshaw Communications, media relations, News, PR Fish Bowl • January 21, 2016
6 PR Pitches To Avoid At All Costs
Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention. With that in mind, we have prepared a list of the type […]
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Crenshaw Communications, PR Fish Bowl, public relations • January 8, 2016
8 Key Questions To Ask A PR Firm
If part of your 2016 B2B PR planning is to invest in a top-notch PR firm, use these eight key questions to ask a PR Firm before picking the right company for you. #1) Can you provide some recent, relevant case histories? Ideally an agency’s selection isn’t based solely on category experience, but it’s an […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 30, 2015
Six Things PR Can Learn From "The Big Short"
What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. […]
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