What PR Can Learn From, Ahem, Our Grandparents
If you’re in PR, you may know that this weekend is Grandparents Day, and that this month will see the release of “The Intern,” starring Robert DeNiro as a retiree working as an intern for Anne Hathaway’s fashion start-up. It is in this spirit that we share some PR lessons we’ve learned from older generations. […]
Read MoreBeat The Clock! PR Adapts To Ever-Shortening Attention Spans
If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less […]
Read More5 Habits All PR People Must Break
PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to […]
Read MoreA Journalist’s POV: 3 Questions From A PR Firm
Working at a top New York PR agency affords us the opportunity to meet and work with some stellar writers. Meg Fry is one of them. After a few years screenwriting and working as a production assistant, Meg chose to pursue her passions for writing and women’s issues by taking a plum job as the “Women […]
Read More5 Ways To Make That PR Strategy Decision
Stymied by a leadership team who wants a strategic PR campaign but can’t articulate precise campaign goals or actions? It seems simple enough; the company is launching a new product or heading in a new direction, so the marketing folks want positive exposure. Now comes the hard part. Of course you’re seeking results that move […]
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