creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2015
B2B PR: It Doesn’t Mean "Boring To Boring"
For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 23, 2015
What PR Can Learn From The New York Mets
What can a top NY PR firm learn from the hometown team that’s currently on top of the world, the New York Mets? Plenty. All PR professionals can take a lesson from the team’s recipe for success — a blend of long-term strategy and a few quick fixes that helped propel the team to the […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2015
PR "Horror Stories" And Lessons Learned
It’s nearly Halloween, which means it’s time for our annual look at a top New York PR agency’s tales of terror and mysterious mishaps, with a retro nod to everyone’s favorite girl sleuth, Nancy Drew. Anyone who works in public relations will tell you that things can go dramatically and frightfully wrong, despite meticulous planning. […]
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blogging, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2015
5 PR Strategies For Today And Tomorrow
Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape, […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 1, 2015
PR And The 6 Signs Of A Successful Broadcast Placement
For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a […]
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