Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • April 17, 2015
How PR Responds To Negative Media Coverage
by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind […]
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Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 9, 2015
Conferences & Symposia: Potential PR Goldmine
With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 17, 2015
Mad Men Enters The 70s And PR Looks Back
The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2015
5 Tips For Managing Powerful PR Personalities
You’ve assembled a top-notch team of PR professionals who bring a range of perspectives and skills to your organization. It’s an interesting mix of different personalities and skill sets that complement and challenge each other — well done! That said, it’s a good bet your team comprises members with a mix of various rankings in the “Big Five” […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2015
How To Boost PR With The Right Non-Profit Partner
Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties […]
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