Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2015
What Your Workspace Says About Your PR Personality
Whether you’re at a PR agency or another creative business, you know the stereotypes. Messy desk = creative mind. Neat desk = rule-follower. But it’s not that simple. We surveyed some spaces in our office to discern any patterns in design to see how reflective they are of the owners’ PR work style and attitude. […]
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Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2015
5 Winning Ways To Use Social Media For B2B PR
Few strategic PR campaigns exist today without a robust social media component. Staying “social” is such a powerful part of B2B PR success that we felt it was time for a fresh look at some tricks of the trade. The key is to start with solid content based on in-depth knowledge of your target audience. Break […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 25, 2015
6 Courses Colleges Should Teach PR Students
Effective writing and media relations will always be mainstays of college public relations courses, but the business is always evolving, so curricula must do the same to produce the next generation of consumer or tech PR professionals. I recently gave a lecture on “real world” PR to a class of college juniors and was surprised […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 16, 2015
6 PR Lessons From The Olive Garden Food Truck
Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 4, 2015
A Journalist’s POV: Questions From A NY PR Firm
In the hectic world of consumer and tech PR, finding journalists you can have a relationship with — who will read your emails, respond, and whenever they can, say “yes” to your pitch — is a gift. Liz Brody, Glamour‘s News Director, is one of those journalists. Previously she was news and health director at […]
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