SWAK: PR Valentines For 2016
Public relations work can sometimes be a thankless task, but occasionally PR pros receive “valentines” of sorts. Like the ideal client, or the story that just keeps getting better and better, the approach of Valentine’s Day is the perfect time to chronicle our favorite gifts. Here are just a few PR valentines that make us feel […]
Read More6 Tips For Picking The Right PR Firm
Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your […]
Read More5 PR Lessons From Our Favorite Instagrammers
With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are […]
Read More5 Steps To Good PR From Social Media Complaints
Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics […]
Read More7 Ways To Help Your Tech PR Agency Succeed
If you’ve ever worked with a top technology PR agency, you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. To be successful, there […]
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