Crenshaw Communications, PR Fish Bowl, public relations • January 4, 2016
Our PR New Year’s Resolutions: 5 Things We Promise To Do
Every good PR agency knows how to turn a holiday into an opportunity for good work. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2015
Startup PR Goals: What Every Young Company Should Know
The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and […]
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PR Fish Bowl • December 9, 2015
A Quick Primer On Measuring PR Outcomes
For years, those doing public relations work have been challenged by the absence of concrete and consistent methods of results measurement and adoption of key performance indicators for program evaluation. But that’s changed. Today there are sophisticated ways to measure PR success, and our data-driven marketing culture means that any business investing in PR and […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2015
How To Drive PR With Long-Form Content
In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to […]
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PR Fish Bowl • November 19, 2015
PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving
What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s […]
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