Crenshaw Communications, PR Fish Bowl, public relations • September 11, 2018
6 Ways To Generate PR When You Have No News
The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 7, 2018
Media Relations Dos And Don’ts For Holiday PR
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2018
PR Tips To Win The Fourth Quarter
Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day. The best PR teams take advantage of the calm […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 30, 2018
Building Media Lists That Get Results
It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2018
PR Guide To Agency-Client On-Boarding
If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search, conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then? On-boarding, that’s what. Many PR agencies […]
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