Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2018
How To Make An Impact At A Business Conference
Love them or hate them, conferences and trade shows are key venues for any business to generate public relations, marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. How to make the most of a […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 17, 2018
7 Must-Have PR Tech Tools
Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2018
PR Tactics To Differentiate Your Brand
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 8, 2018
How Social Media Drives B2B PR
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study, 75% of B2B buyers and 84% of C-level/vice […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 2, 2018
PR Tips For A High-Impact Technology Launch
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. But no tech company can afford to overlook the power of public relations to create […]
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