Crenshaw Communications, PR Fish Bowl, public relations • September 27, 2018
5 Ways To Raise Your Internal PR Game
Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 25, 2018
8 Reasons To Raise Your Internal PR Game
It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2018
The PR Perils Of Cultural Appropriation
PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising that shows “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 18, 2018
6 Quick Tips For PR Writers
If you’re in PR, chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report, written communications is second only […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 13, 2018
How PR Can Boost Lead Generation
Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine Earned media boosts SEO […]
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