McGraw Hill Federal Credit Union
Boring? Think Again. For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the […]
Learn MoreFast Company Targets SXSW
Target Takes SXSW With brand activation partner BMF media, we helped Fast Company charge up its SXSW presence and the launch of its breakthrough Retail Accelerator with retail giant and advertiser Target. We worked to gain media and tech influencer attention for the Target-sponsored “Fast Company Grill” and developer contest, aimed at promoting Target’s long-range […]
Learn MoreA Fresh Idea For The “Gifted Giver”
Making Life A Little Sweeter From the iconic fruit bouquets to its delicious dipped fruit, Edible Arrangements has set a new standard for those who are truly “gifted” at offering fresh, creative, and delectable gifts for others. We’ve helped Edible Arrangements tell the extraordinary success story of its founder Tariq Farid in the business and […]
Learn MoreAtlantic City Alliance
We’re Doing it for AC! The Atlantic City Alliance has launched a $20 million tourism campaign, “Do Anything, Do Everything, Do AC” to reposition the destination’s offerings and boost visitation. The Crenshaw team’s mission is to help change dated perceptions about Atlantic City and raise awareness of its attractions through media fam trips, feature placement, […]
Learn MoreSundial Brands
Tapping A “New” General Market Richelieu Dennis started selling shea butter creams from a street cart in Harlem in the 90s after civil war in his native Liberia prevented him from returning home. Today, Shea Moisture products are in Target, Walgreens, and Wal-Mart. What was once “multicultural” is now mainstream, and a new marketplace has […]
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