Crenshaw Communications, ImPRessions, public relations • December 22, 2014
2014 News Drives PR Trends In 2015
Memes about memes, “breaking” the Internet, scandalous leaks… 2014 has been a turbulent year for PR agencies and other communications professionals. We’ve heard plenty about the mobile explosion and big data this year in PR and ad tech, but it’s not over. Here are the developments that get my votes for top trends likely to […]
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Crenshaw Communications, crisis management, ImPRessions • December 17, 2014
Five Cases Of Top PR Crisis Management In 2014
It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice. Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so […]
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Crenshaw Communications, ImPRessions, public relations • December 11, 2014
What PR People Can Learn From "Serial"
PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about […]
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Crenshaw Communications, ImPRessions, public relations • December 9, 2014
Remembering The "Public" in Public Relations
For decades, the PR industry has fretted about its own public image, even as the business has evolved and agency PR has prospered. But headlines from a recent study about public perception of PR may mean we’re not there yet. As reported in O’Dwyer’s, the outcome of the study by Texas Tech’s College of Media […]
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ImPRessions, public relations • December 5, 2014
Rolling Stone’s Weak ‘Apology PR’ Won’t Heal Its Reputation
Rolling Stone’s explosive story about sexual assault on college campuses was horrifying, but from a PR and reputation point of view, it seemed like a journalistic milestone. “A Rape on Campus” was the type of piece that produces headlines and drives traffic, but also sparks real change. The outrage it triggered echoed some of its […]
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