Crenshaw Communications, ImPRessions, public relations • August 25, 2014
7 Ways To Get More From Influencer PR And Marketing
A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or explaining a complex issue is a fundamental basis for strategic PR. It’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR work […]
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blogging, ImPRessions • August 19, 2014
11 Blogging Tips For Busy Perfectionists
“I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone […]
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Crenshaw Communications, ImPRessions, public relations • August 12, 2014
7 Reasons Why PR Pros Should Blog (Updated)
For public relations and other agency professionals, blogging may be natural, but it isn’t always easy, particularly if you have a full-time job or are running a business. I love to write, feel reasonably confident in my blogging, and held editorial positions early in my career (where all I did was write.) But even so, […]
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Crenshaw Communications, ImPRessions, public relations • August 6, 2014
Can PR Firms Have Principles?
One maddening trope about PR professionals is that we’re fast and loose when it comes to truth, transparency and ethics. There’s an image of a morally dubious flack who slavishly serves client goals, even when questionable. Then there’s the cliche of the ethically agnostic mega-agency that rakes in millions by catering to corporate interests that […]
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blogging, Crenshaw Communications, ImPRessions, reputation • August 3, 2014
Seven Ways To Safeguard Brand Reputation
Most companies will never experience a PR or reputation crisis on the order of a BP or Toyota. That’s the good news. But in the digital age, the drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time. That where the right blend of customer care, PR and […]
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