Crenshaw Communications, ImPRessions, public relations • July 28, 2014
Six Ways PR Can Go Beyond Awareness
Jesse Singal’s “Awareness is Overrated” piece in New York magazine struck a nerve with me as a PR professional, as I’m sure it did with others. After all, “Raise awareness for XX brand” is often the first objective in a typical public relations proposal. And for a client who suffers from lack of visibility, awareness […]
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blogging, communications, Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2014
Is There A Good Way To Break Bad News?
It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]
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communications, Crenshaw Communications, ImPRessions, public relations • July 15, 2014
The Top Ten PR Lies No Client Should Believe
MarketingLand’s 10 Lies You Should Never Believe From SEO Gurus caught my eye, possibly because in the past year I interviewed eight different SEO “experts” while looking for a partner for my PR agency. The experience was educational and impressive, though not in a good way. But the SEO post inspired yet another take on […]
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Crenshaw Communications, ImPRessions, public relations, reputation • July 9, 2014
Best and Worst in PR Crisis Management 2014
The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling […]
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communications, ImPRessions, public relations • July 1, 2014
7 Ways To Use PR To Get Ahead in Business
A couple of years ago, PR Jessica Kleiman and Meryl Weinsaft Cooper wrote a book, Be Your Own Best Publicist, that is full of great ways for next-gen types to use PR techniques for self-advancement at work. It got me thinking about how classic PR tactics could be used for personal and professional branding, particularly […]
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