communications, Crenshaw Communications, ImPRessions • December 2, 2013
Amazon’s Preemptive PR Strike Hits Home
Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital […]
Read More
communications, Crenshaw Communications, ImPRessions, public relations • November 26, 2013
Eight Secrets of Top PR Firms
What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the […]
Read More
communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013
How to Prevent A Social PR Backlash: Lessons From JP Morgan
Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]
Read More
communications, Crenshaw Communications, ImPRessions, public relations • November 13, 2013
A PR Review Of The Best And Worst Public Apologies
Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of […]
Read More
communications, Crenshaw Communications, ImPRessions, public relations • November 6, 2013
6 Things That Undermine A Strategic Communications Plan
Strategic communications is more than a business buzzword. A well-designed strategic communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a strategic communications plan that focuses on the right message mix, […]
Read More