communications, Crenshaw Communications, ImPRessions, public relations • April 10, 2014
PR Isn’t Dead, But It Should Be Reincarnated
Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for […]
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communications, Crenshaw Communications, ImPRessions, public relations • April 8, 2014
Public Relations And The Boycott Culture
Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of […]
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Crenshaw Communications, ImPRessions, public relations • March 31, 2014
Things You Should Never Say To A PR Agency
Every public relations agency executive delights in hearing from prospective clients. One of the great things about the business is that you never know which award-winning campaign, career-changing relationship, or high-profile engagement might be just around the corner. But a typical part of the chase is a series of calls or meetings with client prospects […]
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communications, Crenshaw Communications, ImPRessions, public relations • March 23, 2014
The Evolution Of PR Thinking
Recently a group of senior PR agency colleagues gathered for a conversation about changes in our industry and what PR professionals need to do to remain competitive. The consensus was that advertising, though badly disrupted by digital and social media, was doing a better job of reinventing itself than our industry. The news isn’t all […]
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ImPRessions, leadership, social media • March 16, 2014
Whatever Happened To The Big Tech PR Launch?
Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and striking models who would help […]
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