communications, Crenshaw Communications, ImPRessions • February 4, 2014
8 Shortcuts For Creating A Strategic PR Plan
Public relations has earned its stripes as part of the overall marketing mix; most marketers agree that a strategic PR plan can play a key role. Yet PR too often appears as a few tactics in a presentation deck: press releases, media interviews, executive speeches, media briefings. Even for PR practitioners, there can be a […]
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advertising, communications, Crenshaw Communications, ImPRessions • January 30, 2014
For Super Bowl SodaStream Pours On The PR
When it comes to PR, it’s hard out there for a challenger brand. Even with creative marketing, a smaller brand is likely to be drowned out during a heavily hyped marketing event like the Super Bowl. That’s one reason why some marketers try to get their ads kicked out of the game for the (sometimes […]
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Crenshaw Communications, ImPRessions, public relations, reputation • January 27, 2014
PR Advice on Responding To Negative Coverage
It can rise from a long-simmering situation or come out of nowhere. You, or your company, is being attacked or criticized in public. The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation. Do respond. Don’t hide. In many cases, a […]
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communications, Crenshaw Communications, ImPRessions • January 20, 2014
Communications Lessons From Martin Luther King, Jr.
In the half-century since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used to […]
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blogging, ImPRessions • January 13, 2014
5 Ways To Be A Better PR Employee
There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in […]
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