Crenshaw Communications, ImPRessions, public relations • December 14, 2013
WestJet’s Holiday PR "Miracle" Goes Above and Beyond
Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers […]
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Crenshaw Communications, ImPRessions, public relations • December 9, 2013
How To Produce Killer Brand Journalism
I’m not sure if brand journalism is the new PR, or if brand PR is the new journalism, but both seem to be gaining traction. Some still say the term is an oxymoron, since the line between thinly veiled PR or marketing and content that’s truly relevant can be a fine one. But a recent […]
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communications, Crenshaw Communications, ImPRessions • December 2, 2013
Amazon’s Preemptive PR Strike Hits Home
Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital […]
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communications, Crenshaw Communications, ImPRessions, public relations • November 26, 2013
Eight Secrets of Top PR Firms
What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the […]
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communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013
How to Prevent A Social PR Backlash: Lessons From JP Morgan
Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]
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