Crenshaw Communications, ImPRessions • January 9, 2014
Chris Christie’s Apology PR: A Bridge Too Far?
Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days […]
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Crenshaw Communications, ImPRessions, public relations • January 6, 2014
At CES 2014, PR Stunts Abound
The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s […]
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Crenshaw Communications, ImPRessions, public relations • December 30, 2013
PR, Politics, and The New Transparency
In a communications strategy that will be studied by future candidates and PR pros, New York City mayor-elect Bill de Blasio opted to make his personal story, epitomized by his strikingly attractive biracial family, the centerpiece of his campaign. His pledge to bring NYC’s “tale of two cities” to a happy resolution was conveyed in […]
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communications, Crenshaw Communications, ImPRessions • December 26, 2013
7 Myths That Undermine Content Marketing Success
The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to […]
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communications, Crenshaw Communications, ImPRessions • December 21, 2013
What PR Pros Can Learn From Justine Sacco
Friday morning, IAC PR executive Justine Sacco had about 300 Twitter followers and was known mostly to her family, friends and colleagues. But after a racially themed tweet and 12 hours of silence as Twitter raged, she became a PR crisis case and an example of a personal reputation meltdown in real time. How did […]
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