communications, Crenshaw Communications, ImPRessions, public relations • March 7, 2014
7 Reasons To Work At A PR Firm
For those set on a career in PR or communications, there are many forks in the road. Here’s the argument for a stint at a public relations agency, as opposed to a corporate or nonprofit gig, as a great place to start. Our bias is for a smaller, independent agency, but it’s really more about […]
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communications, Crenshaw Communications, ImPRessions, reputation • February 28, 2014
Five Ways To Create The Right CSR PR Plan
Corporate or brand reputation is often at the heart of a sound public relations strategy. And the companies who enjoy the best corporate reputations are typically those who make a commitment to social responsibility. The reasons are many: a strong reputation can help an organization differentiate its products and services, attract talent, and even mitigate […]
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blogging, communications, Crenshaw Communications, ImPRessions, public relations • February 21, 2014
Eight Ways PR Pros Can Make The Client Look Good
PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one: “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client […]
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communications, Crenshaw Communications, ImPRessions, public relations • February 16, 2014
Why Do Women Outnumber Men At Top PR Firms?
Why are there so many women in PR? Seventy-three percent of PRSA‘s membership is female, and it puts the total number of women in the profession at 80 percent or higher. It wasn’t always that way. Thirty years ago, men were actually in the majority at PR agencies and companies. Today, women predominate, especially at […]
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blogging, communications, Crenshaw Communications, ImPRessions • February 11, 2014
Seven Questions For The Right PR Firm (Before You Hire Them)
If an agency search is like dating, then selecting the right PR partner is almost akin to popping the question. And the emotions can be similar, — anticipation, high expectations, even euphoria. The prospective agency checks out when it comes to your key criteria, and you seem to have chemistry. What more do you need to […]
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