Richard Etchison

Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2019

A PR Intern’s Guide to Agency Lingo

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations –  where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and […]

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Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2019

You’ve Been Served: How To Be A PR Client Service Superstar

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible […]

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News • May 9, 2019

Crenshaw Nominated For Two PRSA Big Apple Awards

Crenshaw picked up two nominations in the 32nd annual PRSA Big Apple Awards, honoring outstanding public relations campaigns and projects developed or implemented in and around New York City. Crenshaw was nominated in the marketing business-to-business category for its work for cybersecurity company F-Secure for “Ghost In The Locks” and for talent acquisition platform Greenhouse Software for […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 9, 2019

PR Lessons From Twitter

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off […]

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News • April 5, 2019

Crenshaw Team Adds Veronica Amenta And Ilana Weinberger

Crenshaw Communications welcomed two new talented team members in March. Senior AE Veronica Amenta and Assistant AE Ilana Weinberger have joined the agency. Prior to Crenshaw Veronica was with Trent & Co., where she successfully launched many consumer health brands, including OrCam Technologies, BewellConnect, Freemie and Reliefband. She began her PR career at Tractenberg & […]

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