Richard Etchison

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2020

Making The Most Of Virtual Event Experiences

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020

PR Tips On How To Be A Rockstar Panelist

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2020

How To Book Speaking Opps In The COVID Era

COVID-19 has crippled some industries, and it’s had an indirect effect on countless others. Even B2B technology companies – normally resistant to many ups and downs – rely on event PR to drive business development and thought leadership. SaaS businesses, like many B2B tech companies, devote big budgets to industry conferences and trade shows for […]

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News • January 21, 2020

Crenshaw Team ‘Retreats’ To Philly

The entire Crenshaw Communications team spent two days and nights in Philadelphia on its first annual company retreat. The jam packed two day schedule included sightseeing, team building, professional development, public speaking workshops, and a Philadelphia Flyers hockey game. The crew’s favorite part was the molding of some young PR minds; teaching a seminar at […]

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News • November 15, 2019

Crenshaw Clients Garner Awards Recognition

Crenshaw B2B tech clients seem intent on filling up trophy cases in 2019. Event success company Bizzabo added to their 2019 winning streak by taking home two wins from the Event Technology Awards including Best Event Management Platform; plus it won Best Overall Event Management Platform in the MarTech Breakthrough Awards. Bizzabo will also travel […]

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