Richard Etchison

Crenshaw Communications, PR Fish Bowl, public relations • March 21, 2019

PR Tactics To Show Company Values

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young […]

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News • March 7, 2019

Publishers “Rethink Revenue” At Thought Leadership Panel

Wednesday night in Chelsea, TechCrunch’s Anthony Ha led a spirited discussion on the how digital publishers can look beyond advertisers to increase revenue. The topic “Rethinking Revenue: How Can Digital Publishers Make More Money” could not have been more relevant for the audience of digital publishers and panel members, all of whom have made unlocking […]

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Crenshaw Communications, PR Fish Bowl, public relations • February 20, 2019

PR’s Top Tech Events For Executive Speaking Gigs

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal […]

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News • February 8, 2019

Crenshaw Starts The New Year With New Clients

As the calendar turns to 2019, Crenshaw Communications welcomes new technology companies to our client roster: BrandTotal and LiveIntent. BrandTotal is an Artificial Intelligence (AI) startup based in Tel Aviv and NYC, that has developed a marketing platform built by cybersecurity experts from the Israeli Defense Force. It was founded in May 2016 by high […]

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News • January 24, 2019

MediaRadar Hosts “Valley of the Boom” Discussion

MediaRadar and a standing-room-only audience climbed aboard the tech industry wayback machine Wednesday night, as pioneering co-founders of reunited in person after 20 years. legends Todd Krizelman and Stephan Paternot shared laughs, regrets, and lessons from the heady 1990s boom and bust times. The entrepreneurs are portrayed in National Geographic Channel’s new six-episode limited […]

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