AI, PR Fish Bowl, public relations • January 17, 2024

The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR, including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR […]

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