public relations

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PR Fish Bowl, public relations, technology • May 26, 2020

Top Retail Podcasts PR Pros Should Know

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason  They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time.  But with […]

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Crenshaw Communications, PR Fish Bowl, public relations, social media • May 15, 2020

How Instagram Can Work For B2B PR

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram.  Instagram has more than one billion users, making it one of the most popular social media platforms. That’s right, more than a billion people […]

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Crenshaw Communications, PR Fish Bowl, public relations • May 11, 2020

Fresh Data: The PR Answer To No News

As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2020

Top Ad And Marketing Podcasts For PR Pros

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2020

Best Brand Moves During The Pandemic

The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2020

COVID-19’s Impact On PR, Now And In The Future

In public relations, as in other businesses, working from home is the new normal. We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2020

How To Book Speaking Opps In The COVID Era

COVID-19 has crippled some industries, and it’s had an indirect effect on countless others. Even B2B technology companies – normally resistant to many ups and downs – rely on event PR to drive business development and thought leadership. SaaS businesses, like many B2B tech companies, devote big budgets to industry conferences and trade shows for […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2020

Starting A New Job, But On Zoom!

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to […]

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Crenshaw Communications, ImPRessions, public relations • March 24, 2020

Leadership Lessons Of COVID-19

A crisis can bring out the best and worst in us — and in our leaders. In the weeks since the Coronavirus shutdown, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local levels. There are communications lessons about crisis leadership crisis in nearly every example. So far, Congress has been […]

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