creativity

0
creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2015

B2B PR: It Doesn’t Mean "Boring To Boring"

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop […]

Read More
1
creativity, Crenshaw Communications, PR Fish Bowl, public relations • May 7, 2015

Six Tips for Attracting the Best PR Agency Staff

To build a great PR agency, you need great employees. Like any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best. Cultivate a strong sense of identity and culture. The most attractive companies are those that […]

Read More
2
creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2015

10 Productivity Apps for Every PR Professional

If you’re a PR agency professional, you know efficiency and organization are crucial to everyday life. However, it can be challenging when you have several clients to manage, meetings to attend, multiple pitches under way, and new business to pursue – and a personal life! Thankfully, it’s 2015 and we can embrace technology that makes […]

Read More
0
creativity, Crenshaw Communications, PR Fish Bowl, public relations • January 26, 2015

How To Make A TED Talk Part Of A PR Plan

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opportunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in […]

Read More
4
creativity, Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2015

Five Ways To Come Up With Great PR Ideas

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider […]

Read More
1
creativity, PR Fish Bowl, public relations • January 8, 2015

Five Ways To Use Instagram For PR Programs

Visual images often have an emotional punch that text lacks — a worthwhile consideration for anyone developing a compelling PR campaign. To understand the power of visual communication in our business, look at the meteoric rise of Instagram. Since the photo-sharing app is based entirely on pictures, certain limitations apply, naturally. But with its more […]

Read More
4
creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2014

7 Writing Mistakes That Make PR Look Bad

We’ve all experienced that sinking feeling: you’ve just hit send on an important PR or program document, only to realize it had a glaring — and completely avoidable — error in it. Honest mistakes are bound to happen, but some writing slipups are too common, and they simply create bad PR for PR people! We’ve […]

Read More
0
creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2014

PR Tips: What Not To Say To A Reporter

As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, […]

Read More
0
creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2014

Just One Crazy (PR) Idea…

I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creatives – even PR types – are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration […]

Read More