celebrity

advertising, branding, celebrity, communications, Crenshaw Communications, ImPRessions • April 24, 2013

Are Celebrities Worth The PR Risk?

Tiger Woods’ fall from grace, and his long climb back, was the gift that kept on giving for PR and reputation experts. But it also teed up a round of fresh concern about getting in bed with celebrities. Since then, there have been other reputation crises (Lance Armstrong) as well as more minor gaffes from […]

celebrity, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • January 5, 2012

Fake Twitter Accounts: The Ultimate Status Symbol?

Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband. […]

celebrity, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • April 28, 2011

Have Press Agents Become "Suppress" Agents?

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York […]

celebrity, communications, Crenshaw Communications, marketing, social media • March 16, 2010

Genius PR Move Of The Year – Conan on Twitter

Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to […]

advertising, branding, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media • March 5, 2010

The Future of Celebrity Endorsement, Post-Tiger

Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]

advertising, branding, celebrity, communications, Crenshaw Communications, marketing, public relations, technology • January 9, 2010

Lady Gaga And Polaroid: Beautiful Music Or Bad Romance?

Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card. Okay, the pairing might be a stretch. […]

celebrity, Crenshaw Communications, public relations • December 14, 2009

The Tabloid Carnival: Celebrities As Entertainment

One of the more troubling aspects of the Tiger Woods scandal is what a political consultant famously referred to as “bimbo eruptions.” That devastating (and devastatingly accurate) description of then-president Bill Clinton’s extramarital history, and his PR problems, feels pretty familiar right now. Especially as more women come out of the woodwork to grab their tawdry piece […]

advertising, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation • December 11, 2009

Will Tiger Woods Sink Celebrity Endorsement?

The seemingly endless Tiger Woods scandal, and the well-worn implications for PR and crisis management, have me thinking instead about another aspect of our business – the celebrity endorsement. In this case, the negative fallout is so dramatic – and so unanticipated – that I have to wonder. Could brands become wary of getting into […]

celebrity, Crenshaw Communications, public relations • November 28, 2009

Has Reality TV Gone Too Far?

The furor over the Virginia couple who evaded security and gained entry into the recent White House state dinner has many calling for a review of Secret Service procedures. When photos showed that the couple actually got close enough to the president to shake his hand, the concern, and the coverage, of “gatecrasher-gate” naturally escalated. But, there’s […]