branding

branding, Crenshaw Communications, ImPRessions, public relations • October 13, 2017

Five Bad Reasons To Rebrand A Business

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity […]

branding, Crenshaw Communications, ImPRessions, public relations • June 20, 2015

What Donald Trump Knows About Public Relations

It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, […]

branding, Crenshaw Communications, ImPRessions, public relations • February 10, 2015

Five Brand "Disasters" That Built Positive PR

In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg. The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]

branding, Crenshaw Communications, marketing, PR Fish Bowl, public relations • December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so […]

branding, communications, Crenshaw Communications, ImPRessions • October 7, 2013

Rebranding The Government Shutdown

As any PR or branding professional knows, words matter. And in politics, as in marketing, a product or event can be better positioned with a more precise or more upbeat label. (Does anyone even remember what TARP stands for? Me neither, but it was better than “government bailout.”) At worst, it sugarcoats a distasteful or […]

branding, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living […]

advertising, branding, celebrity, communications, Crenshaw Communications, ImPRessions • April 24, 2013

Are Celebrities Worth The PR Risk?

Tiger Woods’ fall from grace, and his long climb back, was the gift that kept on giving for PR and reputation experts. But it also teed up a round of fresh concern about getting in bed with celebrities. Since then, there have been other reputation crises (Lance Armstrong) as well as more minor gaffes from […]

branding, communications, ImPRessions, marketing, public relations, reputation • March 27, 2013

Is Tiger Woods Back?

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is […]

branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2013

How To Create Brand Advocates And Evangelists

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them. Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The […]