communications

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advertising, communications, Crenshaw Communications, ImPRessions • May 21, 2020

Post-COVID, Brands Start To Open Up

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]

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communications, Crenshaw Communications, PR Fish Bowl, social media, technology, time management • May 20, 2020

A Guide To Top Apps For PR Pros

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients.   On average, mobile device users have about somewhere between 60 to 90 apps on a […]

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communications, Crenshaw Communications, PR Fish Bowl, time management • March 18, 2020

How to Be Productive When Working From Home

For many of us in public relations, the idea of working from home may sound like an ideal situation —  until we realize its drawbacks. If you’re not used to the WFH life, it can be tougher than expected. Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, […]

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communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2017

What Sean Spicer Can Teach Us About PR

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. […]

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communications, Crenshaw Communications, ImPRessions, public relations • February 18, 2016

Apple’s PR Showdown

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat […]

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communications, Crenshaw Communications, ImPRessions • October 24, 2014

Why PR Should Rethink Social Influence

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about […]

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blogging, communications, Crenshaw Communications, crisis management, ImPRessions, public relations • September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the […]

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communications, Crenshaw Communications, ImPRessions, public relations • September 8, 2014

Exposing Apple's PR "Secrets": One PR Person's View

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal […]

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blogging, communications, Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2014

Is There A Good Way To Break Bad News?

It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]

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