communications

communications, PR Fish Bowl • July 5, 2023

AdTech PR Expert: How To Make Cannes Lions 2024 Better Than 2023

Cannes Lions has long been a fixture on my calendar, but from a distance. With over a decade of experience in adtech PR, I’ve orchestrated or supported more Cannes campaigns than I can count, but I never attended until this year. Did it live up to the hype? Definitely. And it proved both exhilarating and […]

communications, Crenshaw Communications, PR Fish Bowl • February 28, 2023

How A Solid PR Strategy Can Recession-Proof A Business

With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • October 12, 2022

A Day in the Life Of A Tech PR Executive

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, […]

communications, Crenshaw Communications, PR Fish Bowl • October 10, 2022

How I Manage: ADHD In The Always-On World Of PR

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I […]

communications, Crenshaw Communications, News • October 3, 2022

Crenshaw Team ‘Retreats’ To Washington D.C.

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington […]

communications, media relations, PR Fish Bowl, technology • September 22, 2022

3 Streaming Trends PR Pros Should Watch

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2022

How Industry Speaking Opps Drive Thought Leadership

While many people think that a PR agency’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • August 29, 2022

How To Manage Being “Ghosted” By Media

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • August 23, 2022

Top Tips For Approaching Cybersecurity Media

In the world of PR, there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average […]