SEO

PR Fish Bowl, public relations, SEO • May 19, 2015

Pump Up Your Website’s PR Potential

As a consumer and tech PR agency, we sometimes field journalist questions on matters that should be on a client website, or we actually get media complaints about the site. So we have to ask, is your website helping your PR efforts? Are you getting the results you need? Have inbound inquiries steadily risen? Is content […]

ImPRessions, public relations, SEO • April 27, 2015

8 Painless Ways To Write For SEO (Without Sounding Like A Bot)

By now most PR agency professionals know that Google algorithm changes over recent years have been a boon for PR by rewarding content quality over keyword-stuffed news releases or shady backlink schemes. That’s great, but the importance of SEO in PR and content marketing and the growth of branded content means that we must learn […]

Crenshaw Communications, ImPRessions, public relations, SEO • August 12, 2013

Google Hasn’t Killed The PR Industry

It’s good for any profession to have a few bomb-throwers, and PR is no exception. People who challenge, bait, or even criticize an industry can make it better. That’s why I’ve always been interested in Tom Foremski’s take. His 2006 post, “Die! Press Release! Die! Die! Die!” remains my favorite attack on the lowly press […]

Crenshaw Communications, ImPRessions, public relations, SEO, social media • February 13, 2013

7 Ways To Bridge The PR-SEO Gap

Public relations and SEO have never been more compatible. Ever since Google began its Panda and Penguin updates, links from sites with high domain authority, like mainstream media outlets and popular blogs, have taken on greater importance. Hundreds of questionable backlinks don’t matter as much as they once did. In giving more importance to high-quality […]