measurement

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Crenshaw Communications, measurement, PR Fish Bowl • January 9, 2018

10 Traits of Successful PR Teams

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only […]

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Crenshaw Communications, measurement, PR Fish Bowl • November 30, 2017

Check Out These PR-Driven Holiday Stories

We empathize with those handling the public relations for NBC’s “Today” show, entrepreneur Russell Simmons, or any brands touched by scandal, but it’s time for a break. It seems our world is rocked by reports of disturbing behavior nearly every day. This holiday season, Santa’s naughty list will be very, very long. But in the […]

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Crenshaw Communications, measurement, PR Fish Bowl, public relations • March 28, 2017

Make PR Measurement A Priority

Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful.  Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and […]

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Crenshaw Communications, measurement, PR Fish Bowl, public relations • April 24, 2015

Digital Tools No Tech PR Team Should Be Without

Technology public relations isn’t rocket science (okay, except when it is!), but soaring past the competition is easier when you have the right tools. They can improve every aspect of tech PR, from wooing and winning over the CEO to achieving and reporting top-notch results. Want to make a quantum PR leap? Try some of […]

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Crenshaw Communications, measurement, PR Fish Bowl, public relations • September 2, 2014

The Future Of PR: 5 Trends To Watch

Predictions are easy, and the PR business is no exception. We don’t yet have the flying cars that were predicted when I was in grammar school, but I’ve never stopped prognosticating. Our team has looked into the not-too-distant future to scope trends that all PR practitioners need to be aware of and embrace. Engagement is […]

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blogging, Crenshaw Communications, measurement, PR Fish Bowl, public relations • November 1, 2013

Questioning PR Measurement? Please Do!

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the […]

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Crenshaw Communications, measurement, PR Fish Bowl, public relations • July 9, 2013

Know Your PR Jargon

It doesn’t take long in a PR agency to figure out that practitioners can speak in a language all their own. Learning “PR-speak” is necessary to facilitate communication within a team. Industry jargon can be off-putting, but it does add a sense of camaraderie for those “in the know.” Additionally, as any industry evolves, so […]

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measurement, PR Fish Bowl • October 21, 2011

Did You Get The Memo?

In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your […]

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measurement, PR Fish Bowl • March 22, 2011

How Do You Measure Up?

The Barcelona Principles is not the name of the next installment in the Jason Bourne series. It’s a 7-step recommendation for overhauling the way PR professionals measure results. Industry leaders representing companies and clients in more than a dozen different countries have agreed to these new global standards for measuring and evaluating the results of their […]

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