advertising

advertising, Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2022

Cutting The Jargon In Ad Tech PR

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech, I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. […]

advertising, communications, News, public relations • July 26, 2021

Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards, which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity […]

advertising, Crenshaw Communications, media relations, News, leadership, public relations, technology • December 3, 2020

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. It emphasizes the growing […]

advertising, communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 4, 2020

Can Sponsored Content Work For PR?

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]

advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020

PR Tips For Ad Tech Companies

Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]

advertising, Crenshaw Communications, News • July 9, 2020

Tracking Ad Spend Throughout COVID-19

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar, an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with […]

advertising, communications, Crenshaw Communications, ImPRessions, public relations • May 29, 2020

Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]

advertising, Crenshaw Communications, News • May 28, 2020

Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will […]

advertising, communications, Crenshaw Communications, ImPRessions • May 21, 2020

Post-COVID, Brands Start To Open Up

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]