media relations

communications, creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • February 10, 2021

10 Things To Know Before Dating a PR Pro

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 9, 2021

The Art Of Analyst Relations: A PR POV

Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • February 4, 2021

Press Release Newswire Services – Worth The Cost?

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021

The Future Of Conferences And Events: A PR Planner’s View

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021

When is It Okay To Get Political In Brand PR?

It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 14, 2021

5 Reasons Your Story Wasn’t Picked Up: A PR View

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • January 6, 2021

How Influencers Can Elevate Your PR Campaign

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. Influencers […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology, time management • December 29, 2020

PR Tips For Securing A TV Segment

In PR, broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • December 17, 2020

Three Questions A PR Person Should Never Ask A Reporter

As a PR pro, you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. But to maintain these valuable relationships, it’s vital to remember your role and not overstep boundaries. Here are several […]