media relations

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • July 20, 2021

PR Tips For Announcing A SPAC Transaction

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 7, 2021

6 Things PR Agencies Should Never Say

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? I don’t […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 24, 2021

5 Traits Of A Top B2B PR Specialist

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • June 22, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • June 17, 2021

How To Work Across Multiple Time Zones

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 8, 2021

Questions PR Grads Should Ask In An Interview

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 1, 2021

Business Leaders: PR Tips To Ace Media Interviews

For any PR agency team, a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. At the same time, having a terrific media spokesperson who can nail the messaging, handle […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • May 18, 2021

AdTech Pubs Every PR Pro Should Be Reading

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech, for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the […]

communications, Crenshaw Communications, media relations, News, time management • May 13, 2021

Now Hiring: Assistant Account Executive

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Assistant Account Executives […]