media relations

Crenshaw Communications, ImPRessions, media relations, public relations • November 14, 2019

PR Tips On Being A Quotable Media Resource

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 5, 2019

3 Rules For “Off the Record” Conversations

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even […]

Crenshaw Communications, media relations, PR Fish Bowl • December 18, 2017

PR Goal-Setting For 2018

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a […]

Crenshaw Communications, media relations, PR Fish Bowl • December 5, 2017

A Public Relations Mixtape For The Season

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. The right songs help elevate the mood when the work is stressful, […]

Crenshaw Communications, media relations, public relations • September 12, 2017

5 Brilliant PR Stunts And Why They Worked

Every so often a public relations team comes up with a PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 5, 2017

In PR, It’s All About The Optics

In public relations, we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 18, 2017

Six Steps to Better PR/Media Relationships

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than […]

Crenshaw Communications, media relations, PR Fish Bowl • February 2, 2017

Why Your PR Firm Wants To Fire You

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 30, 2017

PR Pitches Journalists Will Love

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story […]