social media

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communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • September 14, 2021

5 PR Tips To Promote Expertise On LinkedIn

Among B2B PR teams, LinkedIn is the go-to social media platform for executives to drive positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • June 22, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • March 24, 2021

Three Ways To Change Up Your Social Media Strategy

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an […]

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Crenshaw Communications, PR Fish Bowl, public relations, social media • March 16, 2021

Does Facebook Work For B2B PR?

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook.  Yet it may be a mistake […]

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communications, Crenshaw Communications, News, public relations, social media • March 16, 2021

Are You The Next Intern for Crenshaw Communications?

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor (colleen@crenshawcomm.com). We look […]

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communications, creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • February 10, 2021

10 Things To Know Before Dating a PR Pro

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • January 6, 2021

How Influencers Can Elevate Your PR Campaign

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially.  Influencers […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • December 11, 2020

How To Make A Killer Content Calendar

In PR, a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • November 19, 2020

What are LinkedIn Stories and How Can PR Pros Use Them?

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users, LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and […]

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