technology

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PR Fish Bowl, public relations, technology • May 26, 2020

Top Retail Podcasts PR Pros Should Know

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason  They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time.  But with […]

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communications, Crenshaw Communications, PR Fish Bowl, social media, technology, time management • May 20, 2020

A Guide To Top Apps For PR Pros

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients.   On average, mobile device users have about somewhere between 60 to 90 apps on a […]

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Crenshaw Communications, PR Fish Bowl, technology • April 17, 2020

10 Zoom Meeting Hacks You May Not Know

A month ago, how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates and host new business meetings, weekly calls with clients, and […]

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Crenshaw Communications, PR Fish Bowl, technology • February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay […]

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Crenshaw Communications, public relations, technology • January 9, 2020

25 Ad Tech Journalists To Follow On Twitter

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]

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Crenshaw Communications, PR Fish Bowl, technology • January 6, 2020

Top Cybersecurity Trends For PR In 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook, to the AMCA, Georgia Tech and more — each shows that no […]

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Crenshaw Communications, ImPRessions, public relations, technology • September 18, 2019

Can A PR Plan Succeed Too Well?

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay […]

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Crenshaw Communications, ImPRessions, public relations, technology • April 5, 2018

6 Common PR Mistakes Made By Startups

We love working with tech startups, especially those with a few years (and a round or two of financing) behind them, and who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference. As I’ve […]

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Crenshaw Communications, PR Fish Bowl, public relations, technology • December 20, 2016

What’s New In B2B Tech PR For 2017

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show), those of us who toil in B2B tech public relations will be looking for 2017 trends to take advantage of industry moves and stake out positions for clients. As we get ready for the new year, we’ve interviewed some […]

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