Crenshaw Communications

Crenshaw Communications, ImPRessions • June 1, 2024

5 Trends Shaping The Future Of PR (And How To Manage Them)

For PR teams, there’s never been a time of greater opportunity. But with opportunities come risks and challenges. Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet […]

Crenshaw Communications, ImPRessions, public relations • May 1, 2024

No, DEI Isn’t Dead. But No One Wants To Talk About It.

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers, high-profile rich guys […]

Crenshaw Communications, crisis management, ImPRessions • April 12, 2024

How To Take Control Of A Media Interview

The headlines, social posts and PR takes were fascinating. “Guyana president blasts journalist when discussing country’s oil reserves” “Stop Lecturing Me’: Indian-Origin Guyana Pres. Shuts Down BBC Journalist, Exposes West’s Hypocrisy” “BBC journalist humbled by Guyana’s president…” Last week international communications expert (and my friend) Bob Pickard posted an extraordinary”train wreck” excerpt of an exchange […]

Crenshaw Communications, ImPRessions, public relations • March 27, 2024

Kate Middleton And The Palace’s PR Problems

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2024

Top PR Insights From 2023 – It’s More Than AI!

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. They’re based on the experience and direct observation from people at all staff levels. And 2023 has certainly been a year of wild experiences for PR professionals. We’re not just talking about ChatGPT – […]

Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2023

How Public Relations Can Enhance AdTech Marketing

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. […]

Crenshaw Communications, ImPRessions, public relations • November 16, 2023

7 Questions To Ask Before Bringing On A PR Firm

Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR […]

Crenshaw Communications, ImPRessions • November 8, 2023

Sam Bankman Fried, FTX, And The Limits Of PR

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried […]

Crenshaw Communications, ImPRessions, public relations • October 23, 2023

Crenshaw Communications Joins Digital Marketing Agency Mod Op

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising […]