Crenshaw Communications, ImPRessions, public relations • November 4, 2014
6 PR Agency Pet Peeves
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line, “This would be such a great business if it weren’t for the clients.” Bada-bum. Of course he wasn’t serious, and the comment was a way to boost sagging morale when clients behaved in ways that his […]
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Crenshaw Communications, ImPRessions, public relations • October 29, 2014
"Winning And Losing" Election-Year PR Strategies
Like many PR professionals, I love an election year. The communications strategies embody what Michelle Han calls a “vote for me” story (or, as I like to think of it, the Coke vs. Pepsi angle.) And though midterms aren’t usually very interesting, with control of the Senate up for grabs, this year is different. Many […]
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communications, Crenshaw Communications, ImPRessions • October 24, 2014
Why PR Should Rethink Social Influence
What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about […]
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Crenshaw Communications, ImPRessions • October 20, 2014
PR Learnings From The Ebola Crisis
The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, aid organizations, and governments. Much of the blame for the sensationalized coverage in this country goes to national media outlets who fanned the flames of […]
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Crenshaw Communications, ImPRessions • October 15, 2014
What Apple Knows About Great Tech PR
As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and […]
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