Crenshaw Communications, ImPRessions, public relations • June 22, 2014
Questions To Ask Your PR Agency
I liked Jay Baer’s thoughtful dose of tough love to the public relations community, “The 8 Wrong Questions PR Agencies Are Asking About Social Media.” In fact, I liked it so much that it inspired me to create a similar list of typical questions posed by prospective clients to the PR firms they may be […]
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Crenshaw Communications, ImPRessions, public relations • June 16, 2014
How Strategic PR Can Support A Successful Exit
Ask any PR or communications professional how to succeed with an investment in strategic public relations, and they will surely ask about goals. The most powerful PR programs are focused on supporting business objectives from product visibility to expansion into new markets. But the right PR plan is also valuable for accelerating a business exit […]
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Crenshaw Communications, ImPRessions, public relations • June 6, 2014
Eight Ways For Communicators To Fight Tunnel Vision
Success in public relations often requires advocacy for a client’s message or mission. Yet to be a top PR strategist it helps to see all sides of an issue or equation and to anticipate questions and reactions from multiple audiences. Diversity is also essential to creativity, but do you ever feel like you hear and […]
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Crenshaw Communications, ImPRessions, public relations • May 30, 2014
PR Lessons From 2014 Commencement Speakers
Commencement is not only a rich season for advice to those entering the “real world”; it also offers learnings for professional communicators, as well as opportunities for the boldface names who do the speaking. Here’s my list of lessons from those people and institutions who’ve set examples – both for good and ill – for […]
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Crenshaw Communications, ImPRessions, public relations • May 22, 2014
Is PR The New Advertising?
Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and […]
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